5 Reasons You Should Focus On Content Marketing
Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” according to the Content Marketing Institute. Have you noticed that all businesses now have a blog section on their website? They are also constantly putting out new content on their social media accounts.
Truth is, outbound marketing strategies such as pop-up ads are no longer enough to make your brand a success. Content marketing has very much become a core part of almost every business’s marketing strategy. And here are 5 reasons why you should get in on the trend.
Builds brand awareness
You have created a marvellous product. Your production works like a well-oiled machine. You have a stunning website. But you are not making any sales. Especially for new brands, this is because nobody knows you. That is where content marketing can help. Create content that informs your target audience about your business, your product, and your industry. This puts you on their radar.
Apart from building brand awareness, content marketing also establishes you as an authority in your niche. It tells your target audience that you know what you are talking about. It immediately positions you as an authority figure in your industry and grants you a degree of influence over your audience and their purchase decisions.
Let us say your company sells baby products. So, in your blog posts, you will not only advertise your products but also educate people on baby products in general. Let the selling take a back seat. Focus on the educating part. Tell people about why they need or do not need certain baby products. Educate them on how to read labels, how to stay away from products that may be bad for their baby or from the environment. This way your audience can make informed choices regarding what to buy. You are empowering your potential clients to take matters into their own hands.
Now let us extend the previous point a little bit. When you educate people and give them the power to not buy something, you are building trust. On the surface, you are also giving them the power to not buy from you. Perhaps someone is not okay with where you source your raw materials from. And because you educated them, they are empowered to make the choice to not buy from you. However, in the long run, you are building trust. You are telling people, hey, you may not want to buy from me, and that is cool, but you can always count on me to tell you like it is.
This is the penultimate goal of your content marketing strategy, the ultimate of course, is selling your product or service. You consistently need new leads that will keep driving sales and continue earning you profits. If your strategy is working the way it is meant to, people will go through your website in detail before they make any purchasing decisions. Consider having downloadable and freebies on your websites that will increase your web traffic and generate more leads.
Speaking of downloadables, here is a blog planner for March. Thank me later!
Are you convinced yet? What content marketing ideas are you thinking about? What strategies have worked best for you? Comment below and let me know.