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Business Idea

How To Decide What Your Business Should Be About

You want to quit that 9 to 5 and start your own business. You want to stop spending so much time commuting, and honestly ditch the headache of having a boss always hovering around you. You are ready to be your own boss. Only, you do not know what your business should really be about. …

content ideas

How To Generate Fresh Content Ideas Even When You Do Not Feel Creative

Sometimes I feel so tapped out. I feel I have already written blog posts on all the content ideas I could possibly have. And that I have nothing new to say. Everything has already been said by me or by other people who are way better than I am. But this is a lie that …

negative self talk

How To Stop Negative Self-Talk Right Now

The biggest thing standing in the way of your success is usually you. Think about it. Human beings overcome all kinds of odds – homelessness, loss of jobs, loss of loved ones, violence and abuse. People overcome them all and make a name for themselves. The biggest reason they can do so is that they …

building a brand

7 Tips To Build A Brand Image That Is Uniquely You

Can you hear “I’m loving it” every time you see a McDonald’s logo? That is because they have unique and consistent branding. Having a brand that is unique to you helps you establish yourself as a brand that people can trust. They are also more likely to buy from you and recommend you that way. …

content marketing

5 Reasons You Should Focus On Content Marketing

Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” according to the Content Marketing Institute. Have you noticed that all businesses now have a blog section on their website? They are also …

networking as an introvert

7 Tips To Network Effectively Even If You Are An Introvert

You are an introvert. So, you are at a huge disadvantage when it comes to networking, right? Wrong. Despite society and popular media would have you believe, it is not always extroverts who are getting the raise, the promotion, the award, etc. Yes, they are generally more charismatic than their introverted counterparts. But that does …

the best apps for women entrepreneurs

6 Apps I Use And Recommend For Women Entrepreneurs

Building a meaningful business with little to no capital is hard. There is no way around that. Regardless of how many people tell you about persistence and hard work being the key, the truth is, you will experience the slump. You will experience setbacks that will make you want to quit. They will make you …

reading list 2020

10 Books I Am Reading In 2020 To Transform My Life And Business

I used to be that nerd who always carried a book with her everywhere she went. I have also been bullied quite a bit for it growing up. Not that it ever stopped me. Even then, I am relatively new to the world of non-fiction, self-help, and personal development books. I have only been reading …

telling stories

How To Tell A Story That Readers Pay Attention To

In the previous post, I talked about why you should use stories as a part of your business strategy. This post, I want to talk about tips and tricks on crafting a story that actually helps your case. If you take absolutely nothing away from this blog post, I would still urge you to remember …


Why Storytelling Is Great For Your Business

When I was a kid, I watched this TV movie about a group of teenagers who walk into an antique store while on a trip to India. They spot a gorgeous ring. It has a large emerald Centerstone, still glinting under the lights, a thick band of the purest gold, encrusted with accent diamonds. It …