How To Make Use Of Other Forms Of Marketing
These days there is a lot of focus on social media marketing, which is great as it’s an ideal tool for many businesses to express themselves and showcase their products and services. However, there are many other forms of marketing that are often overlooked. In this blog, I’ll outline 5 other forms of marketing that you can use to extend your business reach and include in your marketing strategy.
1. Email marketing
Email marketing is a great channel to reach potential customers as well as existing customers with your direct message, in turn helping to grow your business. It helps to strengthen client relationships and keeps reminding your prospects to reach out to you.
It is a very powerful tool for businesses of all sizes, so make sure you’re constantly working to improve the emails you send. The use of personalisation is a great way to make sure your emails aren’t marked as spam or ignored. There are many programmes out there such as MailChimp with in-built tools designed to help you with templates, formats and personalised features. Try ending your emails with a name to keep the connection between business and customer, and don’t send too many in short periods of time. No one likes spam!
2. Video marketing
With video forecast to claim more than 80% of all web traffic by next year, it is important that you at least consider creating videos that resonate with your audience, and ultimately help to sell your products and services. The best videos are on average no longer than 2 minutes, especially when being shared on social channels, and tell a story instead of being overtly ‘salesy’. You should also ensure that any videos you create are mobile friendly, especially if you intend to promote the video on social media platforms, and that subtitles are available.
It’s important that your video looks professional, from camera work to lighting, editing to voice overs – but don’t be preoccupied with perfection! Videos for marketing purposes aren’t expected to be perfect, and if you don’t have time to create and edit a video, try using the Live options on social media channels instead.
3. Blog marketing
One of the most successful ways to promote content is through blogging; this is why many websites nowadays feature a blogging element. You can use your business blog to share company news, updates, and top tips easily. The written content boosts your company’s profile for both SEO (search engine optimisation) and social media purposes, helping to increase engagement and awareness of your brand. It may not be thought of as a form of marketing, but it definitely is!
Blogs can be used to send traffic to your website, and also help you to get discovered on social media. Blogging can also be monetized by using affiliate marketing, meaning you can create a passive income from blogging on just about any topic. Don’t forget that you can also feature or write guest blogs for other businesses, helping to further expand your reach. Being mentioned or interviewed in a publication, whether online or in print, is always a free and easy way to gain more exposure for your business.
4. Leaflet marketing
The rise of social media marketing and other digital forms have made some businesses question the relevance of leaflet marketing. However, when used in the correct way, it still remains one of the most effective tools you can adopt in your marketing strategy.
Leaflets are often an affordable option for many businesses and can yield impressive response rates. You can ensure your product or service gets right under the noses of your desired audience, which usually is half the battle in marketing!
It should be considered that leafleting won’t work for all industries; it’s particularly effective for food-based businesses and local events or physical shops. You can also look into placing a leaflet as a supplement in a magazine or newspaper.
5. Print marketing
The newspaper industry has declined as the digital era evolves, but there is still a steady stream of people who read a newspaper on a daily basis. There is now a rise in readership from certain audiences so you may decide to incorporate printed adverts into your marketing strategy if the target audiences align. At times, there is nothing more impactful for your business than a well-crafted newspaper advert.
Running adverts in local newspapers and magazines are a great way to attract a local following for your business – ideal if you run a local class or offer a specialised local service. For example, if you have a brick and mortar business, you can run discounts or limited time coupons to drum up more customers. Just remember that print adverts may be costly depending on the publication, so keep an eye on your return rate to determine if it’s really a marketing tool you should use.
So there we have it, 5 of the other forms of marketing for you to consider utilising in your marketing strategy. If you need any help in creating your market strategy or implementing something mentioned in this blog, then contact me today!