The Importance Of A Good Social Media Presence
Social media has become a big part of not just our personal life but also our professional life. It is almost expected that a business has not just a website but also social media accounts.
However, it is not enough to just open an account, post a couple of times, and then just leave it, there are certain elements you need to ensure that you have the ‘right’ social media presence.
The benefits of social media for business
Social media can be a useful marketing tool for businesses, and there are many benefits to be gained if done correctly. These benefits include –
- Brand awareness
- Increase in website traffic
- Reach a greater audience
- Increase customer service/ satisfaction
- Brand expert
In a nutshell, your social media presence can help you reach a wider audience, engage with your customers, and help place you as an expert in your industry. However, how successful this is will depend on your marketing strategy. You cannot just set up an account, post a couple of times, and then expect immediate success.
How best to utilise social media?
The main key components for social media success relies on your ability to –
1. Create a brand – you need to ensure you create a consistent and reputable brand which reflect you and your clients – if your website is purple and blue, with a logo, and a specific feature photo then you want to (as much as possible) carry these components over to your social media accounts, the idea of your brand is that your customers will instantly recognise you wherever you are
2. Attract customers/ followers/ connections – social media can be a great way to communicate with a brand-new audience, you can reach out to not only new customers but also other professionals – a great place to start meeting new people is groups and communities – gets yourself known and start making an impact
3. Target your marketing efforts on your ‘ideal client/ customer’ – if your ideal client is mothers then there is little point advertising your products in places which are predominately full of men – you need to think about where your ideal client is – if your ideal client is fitness instructors what groups will they be in? What topics will they be interested in? What social media platforms will they be a part of? Where can you find them?
4. Repurpose content – creating new content can be very time consuming and so you will want to make the most of any piece of content that you create – a lot of businesses will repurpose a piece of content for a variety of different purposes in several different ways.
5. Drive traffic towards your website/ blog/ funnel – you ultimately want to direct people to the place where they can either buy your products, sign up for your services, or contact you directly depending on the type of business you have – so if you have a main website/ blog/ funnel then that is where you want people to go
6. Use efficient tools/ systems – there is a lot of systems and tools available which will help you manage your social media accounts – for example, there are tools available which will post to all your social media accounts at a certain time
Social media tips
As you can see the way you use social media as a business will be different from the way you use social media personally. As a business, you will need to be consistent, professional, engaging, and bring value to your target market.
It is important to ensure that all your social media accounts are kept up to date and that they link to your website and other social media accounts.
Become an active part of groups and communities, these are great places for you to showcase your skills and expertise, as well as a place to source new customers/ professional connections.
A lot of social media platforms have ‘insights’ or ‘analytics’, these will give you valuable information where you can see how successful your social media accounts/ campaigns are performing – you can also monitor how successful your social media accounts are at referring traffic to your website by using tools like Google Analytics.
The most important however is to be aware of how much time you spend on social media for your business, you do not want to focus all your time and attention to social media, you will need to treat social media the same way as you would treat any other part of your business.