Why Do You Need A Social Media Strategy?
Social media is your one true love when it comes to running an online business. If you are not using social media extensively to establish your brand and promote sales already, we need to rectify that right away. In this post, I am going to highlight the positive impact social media can have on your business, how to maximize that impact, and how having a well-planned strategy can help you do exactly that. Even if you have a traditional brick and mortar business rather than an online one, its presence in the virtual world is crucial.
For starters, social media can help you:
1) Establish a brand image and presence
Who are you? What value do you offer? How would people know your business even exists, or that it is one they can depend on? A strong online presence can answer all those questions and so much more. Whenever someone mentions a new store to you, or a new restaurant, or even a certain service provider you are not familiar with, what is the first thing you do? You Google it of course! Word of mouth has morphed into online ratings and reviews.
Let us go with the restaurant example. Let us say you want to take a special someone on a special dinner date. Or that you really need to make an impression on prospective clients or business partners over lunch or dinner. You need the perfect restaurant that sets the right tone. Now imagine that perfect restaurant exists very much within your reach, but when you are doing your Google research, they do not show up. As a result, you miss out on the perfect place, and they miss out on a potentially loyal customer.
Now imagine another place that has an amazing website with stunning photographs. They have received great reviews from customers, and they are on all the social media platforms you browse through daily. You are happy with how the place seems, and you select it for your important event. We definitely want your business to be in the same league as the latter restaurant rather than the former. Do not miss out on a strong social media presence.
2) Humanize your brand
People will immediately like you or your brand much better if they can relate to it in some way. Before social media came along, businesses reached their customers through newspaper advertisements, billboards, radio broadcasts, and televisions. It was all about businesses talking at their customers. With the advent of social media, communication has become multifaceted. It allows businesses to actually hold a conversation with their potential client base. It allows businesses to build trust and popularity on a whole new level. It helps people to not see your business as a faceless entity that is only interested in making money, but rather as the person running the show, who has the same emotions and aspirations as so many of their customers. It increases your opportunity to connect with and expand your client base.
3) Target audience more effectively
Who is your business for? Are you selling backpacks for school children? Are you selling makeup? Are you selling walking sticks? For each of the products mentioned, the target demographic is different. With social media marketing, you can specify the exact demographic your product or service is aimed at. For example, when you try to create an ad on Facebook, you can fix who your ad is targeting, starting from the age group, the gender, down to where you perfect customer lives. Having a social media strategy helps to plan and eventually improve upon all of these details.
4) No worrying about what to post
If you have a blog, I am sure you know or have known at some point the struggle of what to post. Every week you sit down in front of your computer, deciding on the perfect article for next week that will increase site visits and conversions. Imagine all the time you could save if you did not have to deal with that worry every week. Imagine using that time to focus on other areas of your business, such as working on improving or perfecting the service or product you are promising your customers or ways to expand your business, or even planning your next business idea. If you have all your content premade and pre-planned, you can now focus your attention to more important things. This way, if any of your content is not as big of a hit as you expected, or if it receives criticism or backlash, you can tweak your social media strategy to connect to your audience better. This would not be possible if you were scrambling for a new blog post idea every Sunday.
5) Increase website sales conversion rates
Sales are the goal at the end of the day. The reason we have the business in the first place is so that we can make an income in return for a product or service we are offering. If you have an online business, it is very likely you already have a sales funnel in place. However, to access that funnel, your audience needs to reach your site first. And that happens through your social media presence. Once someone signs up for your service or even a freebie you are offering, you are on your way to building your email list and increasing your conversion rates and making more money.
To summarize, your social media presence sets the tone for who you are as a business, what value your product or service holds, and who it is aimed at. It helps you connect to your audience in a human way, sharpen your message and your brand image, and eventually, get more business.
Stay tuned for our next post, where we come to you with some useful tips on how to exactly build a social media strategy.